Sponsored by
🦍 Gorilla Lab Report
Weekly Supplement Industry Radar
Top Industry Signals
FDA flags RAPTURE Preworkout for hidden DMAA
FDA advised consumers not to use RAPTURE Preworkout after lab testing found undeclared DMAA, also called 1,3-dimethylamylamine. (U.S. Food and Drug Administration)
Link: https://www.fda.gov/drugs/medication-health-fraud-notifications/rapture-preworkout-may-be-harmful-due-hidden-ingredientFDA flags Hard AF! for hidden drug ingredients
FDA posted a May 7 warning that Hard AF! contained sildenafil and tadalafil, undeclared prescription-drug ingredients. (U.S. Food and Drug Administration)
Link: https://www.fda.gov/drugs/medication-health-fraud-notifications/public-notification-hard-af-contains-hidden-drug-ingredientsSupplement research spotlight: vitamin D, postbiotics, HMB protein, NMN
NutraIngredients’ latest research roundup highlighted new nutrition research across vitamin D, postbiotics, HMB protein, NMN, and related categories. (NutraIngredients.com)
Link: https://www.nutraingredients.com/Article/2026/05/15/vitamin-d-postbiotics-hmb-protein-nmn-in-nutra-research-news-round-up/NPA policy pressure continues
NutraIngredients covered the 2026 NPA fly-in, including continued focus on dietary supplement regulatory uniformity and state-level policy challenges. (NutraIngredients.com)
Link: https://www.nutraingredients.com/Article/2026/05/14/npa-fly-in-day-2026/
In a World of AI Agents: Intent > Identity
AI-powered bots aren’t just logging in anymore. They’re mimicking real users, slipping past identity checks, and scaling attacks faster than ever.
Thousands of companies worldwide trust hCaptcha to protect their online services from automated threats while preserving user privacy.
Now is the time to take control of your security.
Company + Product Watch
GHOST Lifestyle / GHOST Energy
GHOST Hydration added limited-time Iced Tea Lemonade in stick packs and 40-serving tubs, using its zero-sugar electrolyte formula with taurine, Senactiv, and PureWay-C. (The PricePlow Blog)
Link: https://blog.priceplow.com/supplement-news/ghost-hydration/iced-tea-lemonade
GHOST Hydration Format Push
GHOST also recently moved Hydration stick packs into 8-count and 24-count boxes and refreshed tubs with flavors like Kiwi Strawberry, Lemon Crush, Welch’s Grape, and Sonic Cherry Limeade. (The PricePlow Blog)
Link: https://blog.priceplow.com/supplement-news/ghost-hydration/stick-packs
Gaspari Nutrition
Gaspari updated SizeOn Get Swole for 2026 with Amino9 EAAs, HMB, 6g creatine, and a dairy-free formula. (The PricePlow Blog)
Link: https://blog.priceplow.com/supplement-news/gaspari-nutrition-sizeon
Animal / Universal Nutrition
Animal M-Stak was rebuilt for 2026 with PEAK ATP, PeakO2, and AstraGin, moving the product toward a more modern non-hormonal performance formula. (The PricePlow Blog)
Link: https://blog.priceplow.com/supplement-news/animal-m-stak
CORE Nutritionals
CORE Nutritionals’ recent Pump BLACK launch focused on non-stim pump, blood flow, endurance, and caffeine-free performance positioning. (The PricePlow Blog)
Link: https://blog.priceplow.com/supplement-news/core-nutritionals-pump-black
Bucked Up
Bucked Up Flow hit the pump-pill lane, targeting stimulant-free nitric oxide and circulation support. (The PricePlow Blog)
Link: https://blog.priceplow.com/supplement-news/bucked-up-flow
Ghost: Unlimited Postgres For Agents
Your agent builds faster than a 2-project free tier allows. Ghost gives it unlimited postgres. No credit card. Try free.
Bearded Gorilla Take
The supplement market this week is split into two lanes:
Compliance pressure: hidden ingredients, undeclared drugs, and FDA enforcement risk are still a major story.
Format warfare: hydration sticks, pump capsules, modern creatine/intra-workout formulas, and better daily-use systems are where brands are fighting for attention.
The winners are not just launching products.
They are building cleaner labels, stronger formats, better flavors, and more repeatable daily-use habits.
Signal > noise.
